Hot take: used-car shopping doesn’t have to feel like pulling teeth. Beginning June 2, General Motors is streamlining the experience by bringing its U.S. Chevrolet, Buick and GMC certified used vehicle programs together under one unified platform: CarBravo.
This move isn’t the launch of something entirely new. Instead, it’s the evolution of a program that has already been in the market for more than three years. Now, CarBravo will become GM’s sole used vehicle certification program for U.S. Chevrolet, Buick and GMC dealers. The platform allows participating dealers to certify and sell both GM and non-GM makes and models under one modern, easy-to-navigate umbrella.
Notably, Cadillac will continue operating its own independent Certified Pre-Owned (CPO) program, and GM Canada will maintain a traditional CPO structure tailored specifically to its market.
Evolving with a Changing Market
The original wave of OEM-backed CPO programs emerged in the 1990s, primarily focused on late-model off-lease vehicles. Fast forward to today, and the automotive landscape looks very different. Vehicles on U.S. roads now average 12.8 years in age. In 2026, consumers are forecasted to purchase around 38 million used vehicles — including roughly 20 million through retail channels — compared to 15.8 million new vehicles.
Consumer expectations have evolved just as dramatically. Today’s shoppers expect the used-vehicle buying process to mirror the rest of their digital lives: always-on, transparent and convenient. They want broader choices across more price points — without sacrificing the confidence that comes from buying a vehicle that has been thoroughly inspected and backed by a trusted brand.
CarBravo is GM’s response to this shift. The platform empowers dealers to stand behind a wider range of used inventory while giving customers flexibility in how they shop — online, in-store or through a seamless combination of both. Buyers can complete most steps digitally and then visit a participating dealer for test drives, trade-ins or delivery. It’s a true omnichannel experience designed around convenience.
Standing Apart from Other Used-Car Platforms
On the surface, CarBravo may resemble other online used-car retailers: a broad selection of vehicles paired with an intuitive digital shopping experience. What sets it apart is the backing of GM and its expansive dealer network.
Every CarBravo-certified vehicle — regardless of brand — undergoes a comprehensive inspection and reconditioning process. Buyers also receive roadside assistance and access to GM’s nationwide service network of more than 4,000 dealers, offering a level of in-person support that many online-only platforms can’t match.
CarBravo offers two distinct certification tiers:
The Bravo Tier covers vehicles up to 10 years old with fewer than 100,000 miles. It includes a 12-month/12,000-mile bumper-to-bumper limited warranty that begins after any remaining OEM warranty expires.
The Budget Tier is aimed at value-focused shoppers. It applies to vehicles 10–15 years old with no more than 150,000 miles and includes a 30-day/1,000-mile powertrain limited warranty. This tier extends GM-backed confidence to older, higher-mileage vehicles that are often sold “as-is” elsewhere.
Rather than relying on a distant call center, customers have access to thousands of service bays, factory-trained technicians and a dedicated customer support team. The combination of strong warranty coverage, deep service infrastructure and in-person dealer relationships delivers peace of mind that differentiates CarBravo from non-automaker platforms.
Proven Results and a Growing Footprint
CarBravo’s momentum speaks for itself. Since its initial launch, dealers enrolled in the program have sold more than 200,000 vehicles, with strong year-over-year growth. In January of this year alone, CarBravo dealers sold 2.3 times the certified volume of Chevrolet, Buick and GMC dealers operating under the traditional CPO model.
The platform is also bringing new customers into the GM ecosystem. More than 70% of CarBravo buyers report they had never previously purchased from their selling dealer, and 48% had never bought from any GM dealer. Through November 2025, CarBravo-generated leads resulted in more than 6,200 new vehicle sales across Chevrolet, Buick, GMC and Cadillac brands — averaging over 550 new-vehicle sales per month.
Today, more than 750 dealers across all 50 states are enrolled in CarBravo. For customers, that means greater value, broader selection, enhanced convenience and increased confidence — all in one place. For dealers, it creates a unified, powerful certified used-vehicle engine designed to attract new-to-GM shoppers and drive long-term growth.
In a market where used vehicles dominate and digital expectations continue to rise, GM’s decision to merge its Certified Pre-Owned programs into CarBravo signals a clear strategy: simplify the experience, expand the options and stand firmly behind every certified sale.
